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SKILL 01 · WEB DESIGN

Sites that
work as hard as you do.

Hand-coded from scratch. Mobile-first by default. Built around the way real customers actually use a website. No bloated templates. No drag-and-drop sameness. No expensive monthly platform fees. Every page handcrafted to convert visitors into clients.

5+
Sites Built
Each one custom-coded for the brand it represents
100%
Mobile-First
Tested and tuned across every screen size before launch
Revisions
Until it matches your vision and converts the way you want
— The Build Process Four steps. Zero surprises.
01 Discovery Goals + audience
02 Design Mockups + branding
03 Build Custom code, no templates
04 Launch Polish + go live
01 — Recent Work

Real brands.
Real results.

Six completely different industries. Six completely different design languages. One thing in common — they all needed a site that actually works.

https://cragsmoorstonechurch.info
Cragsmoor Stone Church homepage
DESIGN HIGHLIGHT
Editorial hero video + real mountain photography
Autoplay ridge footage, Fraunces italic display type, and a New Yorker-inspired forest-green palette that treats a 129-year-old chapel like the icon it is.
Palette
10 Pages Built
https://cragsmoorstonechurch.info/weddings
Cragsmoor Stone Church secondary page
Cragsmoor Stone Church mobile view
https://evolutionstampedconcrete.com
Evolution Stamped Concrete homepage
DESIGN HIGHLIGHT
Photo-first hero with a marquee credibility bar
Real project imagery, DM Serif italic emphasis, and a scrolling marquee that hammers 4,000 PSI mix, 500+ projects, and family-owned into every hero view.
Palette
11 Pages Built
https://evolutionstampedconcrete.com/services
Evolution Stamped Concrete secondary page
Evolution Stamped Concrete mobile view
https://blbuildinglegends.com
Building Legends homepage
DESIGN HIGHLIGHT
Each of the 11 pages uses a completely different structural language
Anton italic uppercase, gold-gradient emphasis, and a scouting-report tool that grades athletes on 6 attributes. Every page — Home, Talent Eval, Consulting, Community — gets its own bone structure.
Palette
11 Pages Built
https://blbuildinglegends.com/talent-evaluation
Building Legends secondary page
Building Legends mobile view
https://ambrosiknifeservice.com
Ambrosi Knife Service homepage
DESIGN HIGHLIGHT
Moody hero video + serif restraint
Full-bleed video of steel-on-stone, Playfair italic emphasis in gold, and typography spaced with the confidence of a 95-year-old family trade. Built to sell to chefs.
Palette
05 Pages Built
https://ambrosiknifeservice.com/services
Ambrosi Knife Service secondary page
Ambrosi Knife Service mobile view
https://melissa-moreno.com
Melissa Moreno, LCSW-R homepage
DESIGN HIGHLIGHT
Animated breath pacer as a nervous-system-first welcome
A four-count inhale, four-count hold, six-count exhale ring greets every visitor before they read a single word — a design choice that respects the nervous system the site is written for.
Palette
07 Pages Built
https://melissa-moreno.com/approach
Melissa Moreno, LCSW-R secondary page
Melissa Moreno, LCSW-R mobile view
https://cragsmoorlandtrust.info
Cragsmoor Land Trust homepage
DESIGN HIGHLIGHT
Editorial hero + a membership modal that converts
Fraunces italic emphasis on "that we love," a soft cream palette that respects the subject, and a gentle first-visit modal that turns readers into conservancy members.
Palette
07 Pages Built
https://cragsmoorlandtrust.info/protect
Cragsmoor Land Trust secondary page
Cragsmoor Land Trust mobile view
01 / 06 Cragsmoor Stone Church

Historic 129-year-old mountaintop church — 10-page editorial custom build with online wedding agreement, auto-generated PDFs, service calendar & donations.

Visit Site ↗
01/06
02 — What's Included

Three pillars of
every build.

Whether it's a 5-page contractor site or a 30-page editorial concept, every project gets the same treatment across these three areas.

01

Design
that fits the brand.

Every site starts with the brand, not a template. Colors, typography, layout, and tone — all custom-built around what makes you actually different from the competition.

  • Full mockups before a line of code is written
  • Custom typography pairings & color systems
  • Mobile-first wireframes for every page
  • Logo, photography, and graphic systems aligned
02

Build
with custom code.

Every page is hand-written HTML, CSS, and JavaScript — no templates, no bloated page builders, no platform lock-in. You get a site that loads fast, ranks well, and doesn't look like every other small business on the block.

  • Hand-written HTML, CSS, and JavaScript
  • You own everything — code, content, and domain
  • Tested on iPhone, Android, tablet, and desktop
  • Fast load times — no bloated page builders
03

Optimize
for real customers.

A pretty site that nobody finds is just expensive art. Every page ships with on-page SEO, meta tags, structured data, and Google Business Profile alignment so customers actually land on it.

  • Hand-written meta titles & descriptions per page
  • Local SEO setup — schema, GBP, citations
  • Conversion-focused CTAs above the fold
  • Analytics + Meta Pixel installed at launch
— The Stack

Tools that actually ship.

No frameworks of the week. Just a tight stack that's proven, fast, and built for the long haul — fully maintained by me after launch.

Custom HTML Hand-written
Modern CSS Grid · Flex · Vars
Vanilla JS No bloat
Cloudflare Hosting + CDN
SEO Local + on-page
Mobile-First Every breakpoint
GA4 / Meta Tracking + ads
Forms Formspree integration
Mailchimp Email lists
Performance Core Web Vitals
SSL + Security HTTPS by default
Analytics Real numbers
03 — Why Work With Me

No agency overhead.
Just the work.

01

You talk to me, not a project manager.

There's no team. No subcontractors. No white-label rebrand. One number, one inbox, one person doing every piece of work — from first sketch to final pixel.

02

Custom code, not drag-and-drop.

Every page is hand-written HTML, CSS, and JavaScript — built from scratch, not assembled from a template. That means your site doesn't look like every other small business on the block, and it actually performs the way it should.

03

Local-first SEO from day one.

If you serve the Hudson Valley, your site needs to rank in the Hudson Valley. Every build comes with hand-tuned meta, structured data, GBP optimization, and county-level page targeting baked in.

04

Fixed price. Unlimited revisions.

One number quoted up front, no hourly billing, no scope-creep surprises. We keep refining the design until it matches your vision and converts the way you need it to.

05

Low hosting, no monthly platform fees.

Most small businesses get stuck paying $20–40/month for years just to keep their site online — plus extras for forms, email, and SEO add-ons. I host on enterprise-grade infrastructure that costs $0–$5/month. You keep the savings. Forever.

06

I update the site. Not you.

No clunky page builder to learn. No login to remember. Need a new service added, a photo swapped, a phone number changed? Text me. Most updates go live the same day — no extra fee, no hourly billing, no waiting on a support ticket. You stay focused on your business; I keep your site current.

Ready when you are

Let's build yours.

Tell me what you're trying to sell, who you're trying to reach, and what's not working with what you've got. I'll come back within 24 hours with a real plan and a real number.