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Hi, I'm Sal. Your one-person creative team.

Social media manager · creative director · six-skill specialist. I shoot, edit, design, market, and build — so you don't have to hire five people.

800+Projects
250+Clients
04Years
06Skills
WHAT I DO

Six skills. One creative.

01

Web Design

Custom-coded sites, fast load, real SEO, low hosting, I handle all updates.

CLICK A SKILL ↻
Salvador Maciel — Hudson Valley creative
SALVADOR MACIEL
ABOUT · 01 SALVADOR MACIEL

I'm a social media manager who actually does the work.

Most agencies sell you on a strategy and then outsource everything. I built SalShotIt so businesses could get the whole creative pipeline from one person, one vision, one timeline.

From shooting your product, to editing the video, to designing the graphic, to running the ad, to building the page it lives on — I handle it all. Six skills, one creative, no committee.

Hudson Valley · 4 Years · Full Stack Creative
"

I don't make content. I build brands that people actually remember.

01 — Skill One

Custom websites that convert.

From scratch builds to redesigns. A look at the work — four launched sites, each fully custom: editorial typography, real photography, and a brand voice tuned to the business. See the full case studies on the web design page.

ambrosiknifeservice.com
Est. 1930NY · NJ · CT

Sharp knives.
Sharper service.

Fourth-generation knife sharpening for restaurants and commercial kitchens.

Schedule Service Our Story
Featured · NY Times

95 years of craft.

Active clients1,500+
Generations4th
ServiceWeekly
01 / Ambrosi Knife Service
evolutionstampedconcrete.com
Orange · Dutchess · Ulster · Sullivan

Concrete That Evolves
Your Outdoor Space

Premium stamped & colored concrete — pool decks, patios, walkways, steps.

Get An Estimate View Work
20+Years
500+Projects
4Counties
02 / Evolution Stamped Concrete
cragsmoorstonechurch.info
Est. 1897Shawangunk Ridge, NY

A house of prayer
for all peoples.

Two thousand feet up, where the doors are always open and every seeker is welcomed.

Plan Your Visit Our Story
Right Now · The Chapel

Open every day
Easter through Christmas.

From NYC1h 42m
Elevation2,000 ft
Services heldSince 1897
03 / Cragsmoor Stone Church
cragsmoorlandtrust.org
Ulster County · NY

Protecting our
natural heritage.

Working creatively with the community to preserve Cragsmoor — since our founding as Cragsmoor Conservancy, Inc.

Become a Member Our Mission
55
Acres
Protected
04 / Cragsmoor Land Trust
View Full Web Design Page See every site in detail · Case studies · Live links
30+Pages Built
04Live Sites
MobileResponsive
CustomHTML / CSS
02 — Skill Two

Three lenses, one eye.

Sports, portraits, events. Cinema bodies, fast glass, hand-graded color. Same-day delivery on most shoots — every frame chosen, edited, and delivered with intention.

01 — Sports

Field-side
action.

Game-night intensity, sideline emotion, courtside speed. Every frame chosen for the story it tells — licensed for athletes, families, and programs.

Friday Night LightsAction + ReactionSame-day delivery
FRAME 001
FRAME 002
FRAME 003
FRAME 004
FRAME 005
FRAME 006
02 — Portraits

Studio.
Outdoor.
Both.

Prom, senior, family, couples. Styled and lit on location, hand-graded in post — built to look as good framed on a wall as it does on a feed.

Couples + groupsOutdoor + studioHand-edited
03 — Events / Editorial

Tournaments, teams,
and brand stories.

Tournaments, team rosters, behind-the-scenes coverage. Documentary-style shooting with a magazine-style edit — full galleries delivered fast.

007
008
009
010
011
500+ Shoots in the books
24h Standard turnaround
RAW + Edited Files always included
Book a shoot
03 — Skill Three

Videos that stop the scroll.

Brand films, social reels, event recaps, talking-heads, BTS. Shot, lit, and edited by me — color-graded with my own custom LUT pack.

REEL 01BASKETBALL
Basketball Mixtape
REEL 02BUSINESS
Business Content
REEL 03EVENT
Event Coverage
REEL 04BRAND
Personal Brand
REEL 05PERSONAL
Personal Media
REEL 06BUSINESS
Business Reel
04 — Skill Four

Strategy that actually moves numbers.

Meta Ads, Google Ads, SEO, content calendars, organic growth. I read the analytics every week and adjust. No guessing, no "vibes-based marketing."

My playbook

01

Audit & Audience

Deep-dive on your IG, TikTok, and Google presence. Who are you reaching? Who should you be?

02

SEO + Discoverability

Keyword research, meta descriptions, Google Business Profile, hashtag strategy. Get found on search AND social.

03

TikTok + Reels Strategy

Trend-mapped content, hook-first edits, optimal posting times. Built for the algorithm, made for humans.

04

Instagram Content System

Feed grid planning, story sequences, carousel design. A consistent brand voice across every post.

05

Paid + Weekly Reporting

Meta + Google ads with smart targeting + weekly performance reports. Real numbers, not vanity metrics.

Skill 04A TikTok
121M
All-Time Post Views · Across Clients

Short-form video built around hook structure, retention curves, and trend mapping. Every clip engineered to crush the first 3 seconds.

12M
Likes
2.3M
Profile Views
289K
Shares
273K
Comments
Skill 04B Instagram
32+
Active Brand Accounts · SalShotIt Clients

Coordinated posting calendars across personal brand and client accounts. Aesthetic feed strategy, reels for reach, and stories for daily engagement.

Reels
Reach
Grid
Aesthetic
Stories
Engagement
Ads
Conversion
Skill 04C YouTube
680K
All-Time Channel Views · Across Clients

Shorts-first growth strategy paired with long-form for authority. Optimized for the suggested-video algorithm so reach compounds over time.

926K
All-Time Views
21K
Likes
334K
In-Feed
+370%
Reach Growth
05 — Skill Five

I take photos and elevate them.

Logos, brand systems, social templates, posters, ads, print. I take a raw photo and turn it into a graphic that carries your brand.

DRAG TO COMPARE RAW DESIGNED
Before — raw
After — designed
06 — Skill Six

Edits exactly how you want them.

Every cut, every transition, every color tweak — refined until it matches your vision. Unlimited revisions in scope, fast turnaround, consistent brand voice across every reel.

01

Ingest & Sort

Footage organized, color-flagged, and labeled the second cards hit my drive. No hunting.

~10 min
02

Rough Cut

Story-first edit. Find the moment, cut around it. Pacing locked before any polish.

~30 min
03

Color Grade

My LUT pack applied as base, then hand-tweaked per shot. The look that becomes your brand.

~20 min
04

Sound & Mix

Music, SFX, voice levels. Loud in a coffee shop, audible in a car. Mixed for everywhere.

~15 min
05

Export & Deliver

Multi-aspect exports — vertical for Reels/TikTok, square for feed, horizontal for YouTube. Ready to post.

~5 min
Total turnaround until you say "perfect" Unlimited revisions Until the video matches your exact vision
100%
Match your vision, every revision
In-scope revisions until you approve
4
Aspect ratios per project, no extra cost
LET'S
WORK
07 — Get in Touch

Ready to level up?

Tell me what you're trying to build. I'll tell you how to make it work.