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About · Salvador Maciel

Hi, I'm Sal.

I run SalShotIt out of the Hudson Valley — a one-person creative studio that handles photography, video, websites, branding, and paid ads for businesses that want their work to actually look like the work they do.

No agencies in the middle. No template farms. No "we'll get back to you in 14 business days." Just me, the cameras, and a process built to ship things you're proud to put your name on.

800+Projects shot
250+Clients served
04+Years in
NY · 26°N Salvador Maciel — SalShotIt Founder · Operator

How SalShotIt actually started.

02 / Origin
01
2021 — The camera years

Started shooting because no one else would.

Picked up a camera to document local sports, weddings, and events around Orange County. Friends asked for edits. Their friends asked next. Word moved fast in a small valley.

02
2022–2023 — Adding the stack

Photo wasn't enough. Neither was video.

Clients kept asking the same things — "can you build the site too? handle the ads? make the logo work?" So I learned the rest of the stack until the answer was always yes.

03
2024 — Today

One studio. Six skills. Real work shipped.

SalShotIt now runs full creative for personal brand owners, trainers, contractors, athletes, restaurants, and small brands across the Hudson Valley and beyond — end to end, from the shoot to the website to the ad spend.

The best thing a small business can do is look like the business they actually are — not a stock photo of one.
Sal · founder's note

What I believe.

04 / Principles
01

Every brand deserves its own look.

Templates are a starting point, not a destination. If your competitor's site could be your site with the colors swapped, neither of you is winning. Distinct beats polished every time.

02

Show up, then ship.

Half the job is being on site, paying attention, and actually understanding what makes the business tick. The other half is making it look like that on a screen. Skip step one and the work falls flat.

03

Color is not optional.

Generic white-on-white minimalism is the safest way to get ignored. Bold palettes, real photography, confident type — that's what makes someone stop scrolling and remember who you are.

04

One person, full ownership.

You text me, I answer. You leave a voicemail, I call back. You need a revision, it ships the same day. No project managers, no handoffs, no "let me check with the team."

Meet the operator.

05 / The bio
Sal Maciel — on location
Behind the lens · Hudson Valley
Salvador "Sal" Maciel · Founder

Built the studio I wanted to hire.

I'm a creative operator based in Middletown, NY, running SalShotIt — a Hudson Valley creative studio I built end-to-end so personal brand owners, trainers, contractors, athletes, and small businesses wouldn't have to juggle five vendors to get one consistent look.

Day to day, I shoot photo and video, design and build websites in raw HTML, run Meta and Google Ads campaigns, lay out branding and graphics, and handle the SEO work that keeps clients getting found. It's six different skills, but the goal is always the same — make my clients look as sharp online as they are in person.

I travel and go anywhere for shoots — courtside at a high-school basketball game, on a job site with a contractor, in a gym filming a trainer, or wherever the story is. I work fast, I answer the phone, and I take every project personally.

— Sal
01 · Behind the lens Sal Maciel behind the lens
02 · Behind the lens Sal Maciel behind the lens
03 · Behind the lens Sal Maciel behind the lens
Based in
Middletown, NY · Orange County
Studio
SalShotIt LLC
Disciplines
Six creative skills
Working since
2021 · still going

Who I shoot for.

06 / Clients

Have camera, will travel.

Based in Middletown, NY but I travel anywhere the story is. Whether it's a Hudson Valley shoot, a road trip into NYC, or a flight out of state — if the project's right, I'm there.

Personal Brand Owners Trainers Contractors Athletes Restaurants Realtors Small Brands Event Hosts Schools · Sports Creators Anywhere · on request

How we work together.

07 / Process
01 · Call

Quick intro call

15 minutes. You tell me what you do, who it's for, and what's broken. I tell you whether I can help and how.

02 · Scope

Flat-rate proposal

One PDF, one number, no surprises. Unlimited revisions baked in. Sign once and we're rolling.

03 · Shoot

On site, on time

I show up with the gear, the plan, and the questions. We capture what we need and a lot of what we didn't know we'd want.

04 · Build

Edit · design · ship

Everything gets edited, designed, written, or built in-house by me. Shared via a single review link, revised until it's right.

05 · Run

Launch · monitor · refine

Site goes live, ads go up, posts go out. I stay on the metrics and refine until the numbers move where they need to.

Receipts, not promises.

800+
Projects shipped
Photo · video · web · ads
250+
Clients served
Repeat rate · 70%+
Travel range
HV · NYC · anywhere
24h
Average reply time
Texts · faster
09 · Let's go

Got something worth shooting?

Call, text, or email. Whichever's easiest. I usually answer the same day — and if I can't help, I'll tell you who can.

Phone copied · 845·901·5280